Not the media's fault perhaps. What do you do when you have to run 24 hour shows of "news". Just how much news can be cooked up in a day? That's where celebrity illnesses come into picture. Or some stupid inspector's senile dog being lost in the city (and of course, another breaking news when the same dog is found by the police, who obviously have no balls to catch the real dogs out there).
Reporters need a job too. And what's more enriching a career than standing outside the hospital reporting which tablets are being fed to rich sexagenarians, or the visuals of people offering prayers to make sure that their earthly gods can survive stomach cramps...
There are perhaps still enough people who believe that if these gods are cured, then maybe there is a chance for the salvation of a billion plus people in India. It's worse than the coverage of wardrobe malfunctions. Because there the fuck-crazy Indian population (how else did we reach a billion so fucking fast?) still has hopes of sneak peeks at coveted body parts. In this case, the only hope in the mind of some perverts would be a spycam fitted to the doctor's glasses, as he/she would attempt to correct the misbehaving intestines...
We are still far behind on the road to rationalism (the recent example being some anti-Nano politicians). On a scale of one to ten, we are sub-zero. And until we stop these super-star-intestinal-fetishes, we will remain there. Though as always, I am still hoping that someday there would a breaking news that we have crossed to the other side of zero....